Folklorists recognized memes as a dynamic but traditional patterned, expressive culture that we use to communicate symbolically and sometimes say serious things to one another in silly ways. They capture a shared experience amongst a group of people and change as they weave their own experiences, culture, and perceptions of the world into their new versions.

Posting daily is not a strategy. I’ve been a social media manager for 10 years. These are my 10 steps to create a social strategy that will help you reach your goals.

Before posting promotions for Super Bowl Sunday, know your legal limitations.

Modern day folklore is just… memes. Nowadays, there is a little more complexity behind it thanks to the creation of law and intellectual property.

Stop posting just to post. We don't want to see content that doesn't bring value to our lives in 2024. Here's what to do different this year.