Social-First Marketer

Hi! I’m Ingrid!

I love exploring Minneapolis and its local small businesses.

I also love social media. I’ve been a social media manager since 2014.

In ten years I have helped brands grow their online presence, but more importantly foster communities.

At the end of 2023, I left my career in marketing. I was successful and had been promoted to the Director of Marketing at my company, but I missed the relationship-building and creative processes that being a social media manager for small businesses gave me.

I’m a social-first marketer.

At its core — and by definition — social is about conversations and communities. Interaction, the role we play in the community, how they help connect us. We communicate with each other, with brands, and with ideas.

With social-first marketing, content is created with the audience’s social behavior in mind to elicit a response, AKA engagement. Based on a brand’s business goals, strategies and content are developed. Do you want someone to watch a video? Share a Reel? Click over and buy your product from your site? Or, do you want to raise more awareness and grow your reach through informational TikToks?

Think social-first, and focus on where your customers are.

On social media.

Free Consultation

Looking for more social media help?

Schedule your first consultation with me for free! I love helping small businesses grow!